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FuPa media data

Advertising with FuPa Luxembourg

FuPa Luxembourg key figures

population of the Grand Duchy of Luxembourg

  • approx. 670K

 

Discover FuPa Luxembourg

web and app access statistics evolution

year page views active users avg. session dur. pages/sess.
2024* 68.325.371 390.118 17'47" 12,77
2023 54.897.207 290.547 15'25" 18,08
2022 39.964.918 n/a 6'11" 11,24
2021 18.515.054 n/a 5'23" 10,26
2020 10.211.351 n/a 4'27" 6,85
2019 12.438.201 n/a 5'27" 7,01
2018 7.002.787 n/a 5'28" 6,15
2017 4.933.055 n/a 4'59" 6,20
2016 2.832.397 n/a 5'06" 6,43

* average weekly reach of 23.703 users in 2024 vs. 20.147 in 2023

 

social networks

  • Facebook (lb channel): 10.531 followers (+ 2 groups) - average weekly reach of approx. 30K+ accounts in 2025
  • Instagram (fr): 3.821 followers - average weekly reach of 5.504 accounts in 2025
  • Snapchat: 316y followers
  • YouTube (LSN): 235 followers - 76.345 total video views & 1.237,6 hours of playing time since 2021
  • LinkedIn (LSN): 635 followers

Target groups details

age structure

18 - 24: 27 %

25 - 34: 34 %

35 - 44: 15 %

45 - 54: 13 %

55 - 64: 5 %

65+: 6 %

languages

DE: 50 %

FR: 27 %

EN: 13 %

PT: 8 %

LB: 1 %

 

gender

female: 40 %

male: 60 %

 

 

origins

LU: 72 %

DE: 13 %

FR: 8 %

BE: 5 %

PT: 1 %

mobile v desktop

mobile desktop tablet
82 % 16 % 2 %

 

  • Clubs registered: 160 (FLF incl. former clubs, Futsal plus corporate football/FCL and Socca)
  • Users registered: 14.719
  • Club admins: 816
  • Photographers: 27

records

FuPa Luxembourg
FuPa Luxembourg
  • May 25th, 2025 - day record: 858.777 page views
  • May 25th, 2025 day record: 22.195 users
  • Week 37, 2025 - week record: 2.320.224 page views
  • Week 43, 2025 - week record: 41.741 users
  • July 18th, 2023: 5th most used Apple AppStore sports app in Luxembourg & the only one with real local and regional football news relevance 
  • September 7th, 2021: most used Apple AppStore sports app in Luxembourg

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last updated on December 4th, 2025 - Data sources: GA4 & FuPa