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FuPa media data

Advertising with FuPa Luxembourg

FuPa Luxembourg key figures

population of the Grand Duchy of Luxembourg

  • approx. 670K

 

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web and app access statistics evolution

year page views active users avg. session dur. pages/sess.
2025 * 76.541.228  377.855 20'22" 12,56
2024 68.325.371 390.118 17'47" 12,77
2023 54.897.207 290.547 15'25" 18,08
2022 39.964.918 n/a 6'11" 11,24
2021 18.515.054 n/a 5'23" 10,26
2020 10.211.351 n/a 4'27" 6,85
2019 12.438.201 n/a 5'27" 7,01
2018 7.002.787 n/a 5'28" 6,15
2017 4.933.055 n/a 4'59" 6,20
2016 2.832.397 n/a 5'06" 6,43

* average weekly reach of 26.879 users in 2025 vs. 23.703  in 2024 and a total of 58.739 combined with Facebook and Instagram accounts (see below).

 

social networks

  • Facebook (lb channel): 10.870 followers (+ 2 groups) - average weekly reach of approx. 27K+ accounts in 2025
  • Instagram (fr): 4.267 followers - average weekly reach of 4.218 accounts in 2025
  • WhatsApp channel: 390 followers
  • YouTube (LSN): 290 followers - 88.368 total video views & 1.492 hours of playing time since 2021
  • LinkedIn (LSN): 660 followers

Target groups details

age structure

18 - 24: 27 %

25 - 34: 34 %

35 - 44: 15 %

45 - 54: 13 %

55 - 64: 5 %

65+: 6 %

languages

DE: 50 %

FR: 27 %

EN: 13 %

PT: 8 %

LB: 1 %

 

gender

female: 40 %

male: 60 %

 

 

origins

LU: 71 %

DE: 16 %

FR: 13 %

BE: 8 %

PT & BR: 5 %

mobile v desktop

mobile desktop tablet
82 % 16 % 2 %

 

  • Clubs registered: 160 (FLF incl. former clubs, Futsal plus corporate football/FCL and Socca)
  • Users registered: 16.497
  • Club admins: 794
  • Photographers: 30

records

FuPa Luxembourg
FuPa Luxembourg
  • May 17th, 2026 - day record: 955.797 page views
  • April 12th, 2026 day record: 23.016 users
  • Week 37, 2026 - week record: 2.527.753 page views
  • Week 3, 2026 - week record: 90.994 users
  • July 18th, 2023: 5th most used Apple AppStore sports app in Luxembourg & the only one with real local and regional football news relevance 

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last updated on September 15th, 2026 - Data sources: GA4 & FuPa